Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker

Question: Discuss about the Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker. Answer: Selling of smart energy tracker Glow is a new technology product which helps the families to save their cost of living into Australian market. The provided product of Glow is combined with wireless sector in in-home units. The organization is selling an in-home unit product such as a smart energy tracker namely Glow for the home. The product is sold to the audience those are desire to monitor electricity usage and reduce the electricity waste and bills (Shih, Chen Chen, 2013). Due to advancement into internet technology, it drives people towards Internet of Things. Glow is connected to the Smartphone of people and smart home devices such as Amazon Echo or Google Home. With use of advanced technology and internet of things, the product can position into the Australian marketplace (Mathews et al., 2016). The role of the internet is to help in the marketing plan by increasing awareness of Glow, reaches to wider audiences, increases product sale and access to the customers through use of website. Development of a website A website is required for providing awareness of the smart energy tracker product to people so that they become know about its usage and features. The website provides an option for online selling of Glow products. A description of the app is provided into the website so that people can check for electricity usage from anywhere and anytime. The entire procedures and processes to use this product are described into the website (Armstrong et al., 2016). Now, the Glow requires an e-commerce website through which they can sell their products online. Now-a-days, people are not attached to buy goods online; therefore internet marketing is the best way to gain a profit and brand in Australian marketplace. Through internet marketing, the Glow can reduce cost of transportation, low operating cost and ability to track their product selling results. Marketing of the products online help to target the audiences based on demographics. The marketplace of IoT is expected to increase $3.7B by the ye ar 2020. It will gain a market growth of 32.6 percent. With help of IoT, it improves efficiency and accuracy of the product so that it will become more helpful for the audiences (Laudon Traver, 2013). People are connected with each other throughout connected devices in addition to appliances with the home. Glow application in-home unit sends of information which helps to optimize electricity usage for the customers. Procedures to create the website and sell the product online The Glow technology project is built by Kickstarter, it is a global community around creative projects. A website is created by selecting and registering a domain name that allow the audiences to find their site (Mathews et al., 2016). An internet merchant account is set up for processing the credit card payments and sending of money to the bank account of business. After that, simple e-commerce storefront is chosen for selling the smart energy tracker and required Paypal to pay the price of the product. Detailed description should be provided on the product with product images. The product business should purchase a SSL certificate for encrypting the personal information into the website (Gangeshwer, 2013). The benefits of e-commerce platform for the Glow product includes of greater customer services, checking for the attractive themes, tools as well as features of the smart energy tracker, good user interfaces and proper pricing. Ways to drive traffic to the website The way to drive traffic in the website is social media advertising. Through advertisement, the product attracts more visitors, builds a brand and gets the website in front of people. The best way to increase traffic of the website is to use of social media channels in order to promote the content of the product (Armstrong et al., 2016). Twitter, Google+, Facebook are the social media channels that help to promote the site in personalized search result. A proper headline should require providing on the product content so that the audiences can more attached towards Glow technology (Fritz, 2013). There is an increment of number of pages to the website that rank into important keyword terms. The website developer should look at new category pages, new blog posts and add attractive contents such as visual in order to target the specific keywords. The website should also create of online courses for the audiences so that people can target around user requirements as well as particular ke yword phrases. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Fritz, W. (2013).Internet-Marketing und Electronic Commerce: GrundlagenRahmenbedingungenInstrumente. Springer-Verlag. Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian context.International Journal of u-and e-Service, Science and Technology,6(6), 187-194. Laudon, K. C., Traver, C. G. (2013).E-commerce. Pearson. Mathews, S., Bianchi, C., Perks, K. J., Healy, M., Wickramasekera, R. (2016). Internet marketing capabilities and international market growth.International Business Review,25(4), 820-830. Shih, B. Y., Chen, C. Y., Chen, Z. S. (2013). Retracted: an empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), 528-540.

Applying Nursing Theory to a Practice Problem free essay sample

Shared governance is having staff involved with making decisions related to unit operations. Staff looks at professional practice, staff development and orientation, quality improvement initiatives, and research. We created a three tiered governance model that included a unit council, specialty senate, and nursing congress. This model was implemented; however some units and departments had more success than others. Four years later, I was asked to gather a group of clinicians across the organization to look at how we could enhance the governance model to be an interdisciplinary model. We included clinicians from respiratory therapy, dietetics, clinical therapies, case management and discharge planning, pastoral care, lab and radiology services, pharmacy, and advanced practice nurses. This model was also implemented with varying levels of success. Prior to each implementation, and annually thereafter, the organization provided education to the staff leaders of these unit councils and specialty senates. Educational material varied from year to year, but included how to run a meeting, how to create an agenda, conflict resolution, change management, etc. Teams were included when planning the annual educational sessions. The practice problem I would like to review is how managers lead in a shared governance environment. I feel that it has been difficult for some managers to give up control of making all the decisions on their units. When looking at the units that are successful in the shared governance model, the manager’s leadership style adapted to this model and they were supportive of their staff becoming empowered to make decisions related to their unit operations. Changing eadership styles and / or decision making styles is an important step for managers to be successful when implementing a shared governance model. Managers need to learn how to transition from an autocratic leader to a democratic leader. The manager’s learning curve is as steep, if not steeper, than the staff learning curve. (Brooks) I have read through the literature to identify a nursing theory to guide me in developing strategies to look at this problem, however at this point, I do not have an exact theory to use. I am looking at a borrowed theory that supports shared leadership and staff empowerment and motivation. An organizational and work theory or a systems theory may be an option as well. Application of a Middle Range Theory to Problem As I continued my search for a theory to guide the development of strategies for managing in a shared governance model, I found a middle range nursing theory, Theory of Interpersonal Relations, by Hildegard Peplau. This theory is also known as Psychodynamic Nursing, which is the understanding of one’s own behavior, (Current Nursing). Peplau was the first published nursing theorist since Florence Nightingale. Peplau was born and raised in Pennsylvania. She began her career in nursing in 1931 and worked as a staff nurse in Pennsylvania and later in New York City. She then became a school nurse at Bennington College in Vermont where she earned a bachelor’s degree in Interpersonal Psychology in 1943. Pepau worked in a private psychiatric facility where she studied psychological issues with Erich Fromm, Frieda Fromm-Reichmann, and Harry Stack Sullivan. Peplau’s work was largely focused on extending Sullivan’s interpersonal theory for use in nursing practice. (Forchuk) Her career continued into the military where she was stationed in England working with British and American psychiatrists. After the war, Peplau worked to reshape the mental health system in the United States through the passage of the National Mental Health Act of 1946. Peplau was an educator, public speaker and trainer. She is known for her writing, workshops and seminars on interviewing techniques, interpersonal concepts, and group therapy in psychiatric hospitals. Peplau believed that the nurse-client relationship was the foundation of nursing practice. Peplau’s theory focuses on the interpersonal processes and therapeutic relationships that develop between the nurse and the client. This theory stresses the importance of the nurse’s ability to understand their own behavior to help others. Peplau developed four phases of the nurse-client relationship. These phases can be linked to the nursing process. 1) Orientation (Assessment) – problem defining phase. The client seeks assistance, asks questions, and shares needs and past experiences (data collection). The nurse responds and helps identify concerns and available resources and services. 2) Identification (Planning) – both the nurse and the client have factors that influence their relationship. These include values, culture and beliefs, past experiences, expectations, and preconceived ideas. The end result is mutually setting goals. 3) Exploitation phase (Implementation) – problem solving, client feels part of the solution, client and nurse explore and understand the underlying problem, plans initiated. 4) Resolution phase (Evaluation) – problem resolved, relationship is terminated. This theory was applied to a client that had a diagnosis of intervertebral disc prolapse. The client was in severe pain. 1) Orientation phase; the client was initially reluctant to talk due to her pain. 2) Identification phase; the client expresses the need to get relief from pain. The nurse educates the client on the pain scale to measure pain. 3) Exploitation phase; client informs nurse that there is relief from pain when she is in the supine position. 4) Resolution phase – client’s pain was reduced and tolerable. To apply this theory to managing in a shared governance organization, I will define the nurse as the manager, and the client as the unit staff. The organization has asked all managers to improve their patient satisfaction scores in the next fiscal year. The manager will use the unit council (shared governance structure) to assist with this goal. 1) Orientation phase – the manager shares the organization goal of improving patient satisfaction scores and shares current patient satisfaction scores and patient comments with the unit council. The unit staff asks questions, share past experiences, and seek resources to assist with gathering data. The manager and unit staff discuss bias and limitations of the unit council. Roles of the unit council and the manager are defined. 2) Identification phase – the manager and unit council set a mutually acceptable goal for this project. This will include a timeline for the project and a communication plan. 3) Exploitation phase – Unit council has identified an action plan for improving patient satisfaction. The action plan has been communicated and agreed upon by the manager. Education has been completed with the unit staff and the action plan is implemented. 4) Resolution Phase – patient satisfaction scores are reviewed. Action plans are adjusted and reinforced as needed to meet the improved patient satisfaction goal. I believe this theory can assist the manager in releasing â€Å"control† over a project. By using these steps, the manager and unit council can have mutually agreed upon goals, a timeline for implementation, and a communication plan. Shared governance has proven that when staff implements changes and educate their peers, there is increased accountability within the unit to adhere to the changes. It is important to be successful as organizations are implementing a shared governance model to build trust between the staff and the managers. Application of Borrowed Theory to Problem Rosabeth Moss Kanter created a structured theory on organizational empowerment that managers can utilize to improve success when implementing a shared governance model. This theory is a social change process and a borrowed theory for nursing. Kanter was born and raised in Cleveland, Ohio. She studied sociology and English literature at Bryn Mawr College then continued her education at the University of Michigan where she received her MA and PhD in sociology. Her training in sociology influenced her thinking and subsequent research in business. She is currently a tenured professor of business at Harvard University. Kanter’s empowerment theory has five concepts that if implemented in the work environment will guide staff in being empowered. The first concept is opportunity. Staff needs to have the ability for growth, mobility and the chance to increase their knowledge and skills. This can be accomplished by offering educational sessions, allowing staff to plan educational sessions for the department, and providing opportunities to learn. The second, third and fourth concepts are the structure of power, access to resources, and access to information. The staff needs to have access to resources, information, and support within the organization to get the job completed. In shared governance, typically there is a liaison that is invited to the unit council meetings. This liaison’s role is to provide guidance to the team so they have the necessary information, resources, data, supplies, personnel, etc. to develop action plans and make decisions. The final concept is support, (Nedd). The teams need to receive feedback from their peers, liaison, and supervisors to enhance their effectiveness and development. Open communication between the team and administration is very important to be successful. Kanter’s theory has had many applications within the health care environment. One study linked structural empowerment to factors identified as important to retaining nurses, including job satisfaction, (Laschinger, 2003). Massachusetts General Hospital applied this theory to demonstrate how active participation on a Collaborative Governance committee can promote empowerment, along with enthusiasm and confidence, while implementing the committee’s mission. Staff from Massachusetts General Hospital shared that since the implementation of shared governance; they feel dedication and excitement in their jobs. The committees have made a positive impact on their careers, (Larkin, 2008). As with the middle theory, I believe this theory can assist the manager in releasing â€Å"control† and empowering the staff to be successful in a shared governance model. Applying the five concepts of Kanter’s borrowed theory of organizational empowerment, the manager will have a structure to support themselves as well as the unit council. I will use the same situation of improving patient satisfaction scores to demonstrate this theory. 1) Opportunity – the manager will share the organizational goal of improving patient satisfaction scores with the unit council. 3) Access to resources and information – the unit council receives current patient satisfaction scores and patient comments from the manager. The unit council asks clarifying questions, shares past experiences and gathers additional information and resources as needed. 4) Structure of Power – the manager and unit council define their roles and develop mutually agreed upon goals and timelin es. 5) Support – the manager is available to assist the unit council as needed. The unit council develops a plan to improve patient satisfaction scores. This includes actions, implementation plans, monitoring for staff compliance of the action plan and the evaluation process. The plan is reviewed with the manager prior to implementation. Through the partnership with the manager, the unit council receives feedback from the manager on the action plan. Modifications to the plan may be made, but the unit council will decide if there will be changes to the plan based on the manager’s feedback. Education is completed with the unit staff and the action plan is implemented. The manager provides updated data on patient satisfaction scores throughout the process and the unit council reinforces and/or adjusts the action plans as needed. The unit staff is responsible for monitoring the actions of their peers and holding each other accountable during and after implementation. Staff can coach one another when opportunities arise to improve interactions and manage expectations of the patient and family. By incorporating these concepts, the manager and staff can create a work environment that is trusting, respectful and successful in a shared governance structure. In addition to the five concepts above, Kanter has identified four guiding principles that can be adapted in order to have a successful shared governance model in an organization. These principles are: Equity, Ownership, Partnership, and Accountability. The manager and unit council must have mutually agreed upon goals, equity. The unit council understands that their success with improving patient satisfaction scores reflects on the organization, ownership. When the staff and the manager respect one another, effectively communicate and collaborate, they will be partners in this process. Finally, both the manager and staff need to be accountable for the success of this project. (Larkin, 2008) Conclusion I believe that both theories, Peplau and Kanter, can be used simultaneously to assist the manager in implementing a shared governance model on the unit. As previously stated, by incorporating these concepts and principles, the manager and staff will be able to define goals, define the roles of the team members, create a communication plan and a timeline for implementation and be successful in implementing a plan to improve patient satisfaction scores or other projects on the unit. When staff is involved with decisions that impact their work environment and the organization, there is increased success within the unit resulting in improved staff satisfaction scores as well as improved retention of the existing staff. Care must be taken that the manager does not get too involved with the unit council. Staff may feel intimidated and not speak up in meetings if the manager is present. One way to overcome this is to have a liaison attend the meetings that can assist the team with resources, additional information, etc. This liaison can guide the team through the complexities of an organization, but is a silent partner during the meetings. The liaison can be used in both theories. The manager must also try not to influence the unit council with how they would like to make changes. The manager is there to support the team, not tell the team what to do. This can be very difficult, but if the team and manager have developed a respectful, trusting relationship, everyone should be able to provide feedback without a negative impact on the process. I firmly believe that with the changes in manager roles in the healthcare setting, staff needs to be involved with the practice and operations on the unit. Managers are no longer working on the units and don’t manage the unit day to day operations as they did in the past. In addition, as shared governance grows and develops within the organization, staff can be mentored by the manager or liaison to look at an evidenced base practice model to improve unit and organizational operations and clinical practice. References Anthony, Mary K. (2004). Shared Governance Models: The Theory, Practice, and Evidence.

AP World History DBQ free essay sample

During colonial times, indentured servitude became increasingly popular, notably in the Americas. Underprivileged natives of places including India, China, and Japan sought a better life in the Americas and Africa; however, lacking a sufficient amount of money for basic commodities, such people were promised food and housing from their employers in exchange for their labor. During the 17th and 18th centuries, these people migrated to the Americas to work on plantations, cultivating cash crops like tobacco and bringing great wealth to plantation owners. Unlike slaves, indentured servants were only required to work for as long as their contracts stated. Caused by underprivileged individuals’ desires for better lives and plantations’ need for labor to meet the growing demand for resources, indentured servitude had a negative impact on the world by altering global demographics and forcing servants to face arduous living and working conditions. Indentured servitude, like slavery, was necessary in order to meet growing demands for labor, although indentured servants were not seized by violence and ultimately aimed to better their lives. We will write a custom essay sample on AP World History DBQ or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In Document1, Herman Merivale makes indentured servitude seem almost ethical as compared to slavery. However, as British Undersecretary of the Colonies, Merivale is a government official who obviously benefits from the servants’ labor. As a man of high status, he profits from their work and feels as if servants are treated fine, at least far better than slaves. His position influences his opinion, making his statement completely biased. An additional diary or journal entry from an indentured servant himself would further support the thesis by providing personal reasons for why someone of a lower status would join the indentured servitude workforce, rather than a statement from an elite official. Furthermore, in Document 2, an editorial from a South African newspaper explains how the need for labor is increasing exponentially, especially in South Africa, which eventually welcomed a great influx of indentured servants from India. Although indentured servitude seemed like the ideal solution to the problems faced by both the underprivileged and the elite, it still had an overall negative effect on the world. Indentured servitude had an effect on global demographics. Documents 3, 4, 6, and 9 illustrate the influx of Indian, Chinese, and Japanese servantsinto areas in Africa, Latin America and the Polynesian islands. Although this allowed for cultural diversity in areas such as the Americas, these migrations caused somewhat of an imbalance in regional populations. Large countries such as India, China, and Japan witnessed population decreases while small islands such as Mauritius, where most of the population consisted of indentured servants and former slaves, might have been suffering from overpopulation. Overpopulation, which subsequently causes food shortages, was just one of the many negative working conditions that indentured servants faced. A graph or chart recording the migrations’ effects on native societies’ populations would globalize the view of its effects. Indentured servitude called for many immigrants to work under unfair policies and arduous conditions. Document 5 depicts the crowded plantations and dense fields in which indentured servants were required to work. The images demonstrate working conditions similar to those of slaves. Moreover, Document 7 demonstrates that servants faced tedious, laborious lifestyles, often working several hours a day, six days a week for little in return. Contradicting Document 7, Document 8 presents a hardworking female servant expressing her discontent with her lifestyle. Due to both her low status and her gender, she is subject to even greater discrimination within the plantation; thus she is treated very unfairly, working longer hours for even less pay than others. Access to a journal kept by a servant would provide for a more thorough view on the hardships of being indentured. Sadly, this was the case for such servants who devoted themselves to lives of labor ultimately to no avail. Indentured servitude had an overall negative impact on the world. Although employers benefited from their work, most others had suffered, and this had a definite impact on the lower classes. Despite the fact that indentured servitude was a more attractive alternative to slavery, it still had a somewhat equally negative global effect.

Shut Up Essay

Shut Up Essay Shut Up Essay Justin Bieber Professor Lioi PHI2600 Ethics. 29 August 2013 Major Influence In My Life My mother has been the major influence in my life. My mother has taught me to have a positive attitude, keep an outstanding behavior, and to stay disciplined. My mother took me to church every Sunday so I could learn about god so I could respect his laws without breaking them. She taught me to love and respect the almighty god. She made me go to church every Tuesday, Thursday, and Sunday, and encouraged me to go to bible study and choir. My mother was a single mother that worked two full time jobs so she could only take me to church when her schedule was not full. While going to church 3 days a week, this laid faith in my heart for god and respect. I am thankful that my mom made me go to church. My mother influenced me to become what I am today and some of those characteristics are perseverance, and her sensibility. She taught me to keep loving through the good and the bad. She is also incredible at getting things done. It does not matter of the situation; my mother always comes thro ugh with what needs to be done. My mother would do anything for anybody if they needed the help. When someone asks for something, she is always the first one there before anyone else. I will never understand why my mother’s heart was so big, but I hope to grow up to be just like her. My mother is the best friend that I have ever had. She gives me the best advice to make my life better. My mother always tell me to stop getting frustrated over the smallest things, to be more giving and humble, and to strive for success in school, if there is anyone who knows my insecurities, flaws, and the things that make me mad, it is my mother. She knows when I am happy or sad. She knows exactly how to change my mood from bad to good and honestly, I do not know how she does it. To me, my mother is perfect just the way she is. The characteristic of my mother is none of what other mothers have. Sometimes I feel like my mother is a role model to me because of the things she has done. The persev erance that my mother told me; taught me to never give up on anything I want to go for. She told me if I never give up then I would become a successful person in life. My mother’s dream in life was to be successful and to never give up no matter how hard she tried. When my mother taught me these things, I said to myself that I would not give up in life even if something did not work for me. The last thing my mother had was a sense of responsibility. My mother would cook, clean, and drive us to school, which was being a house wife. Even though my mother was a single parent, she never failed once while taking care of us. My mother was the person who helped the community to make it a better place. My mother influenced me in becoming a responsible young man and I am truly happy I learned from her. My mom was not just a hard working young woman. She is a woman with respect and integrity. She raised and taught me to be just like her or better. The one thing

Dependant Pesonality Disorders Essay Example | Topics and Well Written Essays - 1000 words

Dependant Pesonality Disorders - Essay Example (DPD2006) DPD involves a pervasive and excessive need to be taken care of that leads to submissiveness, clinging, and fears of separation. Its primary diagnostic criteria include extreme difficulty making decisions without others' input, need for others to assume responsibility for most aspects of daily life, extreme difficulty disagreeing with others, inability to initiate projects due to lack of self-confidence, and going to excessive lengths to obtain the approval of others. An individual with DPD always seeks a relationship, in which he or she clings to this relationship in very dependent manner and goes to the utmost extent to keep both the ends meet. This disorder includes abnormally high levels of the neuroticism facets of anxiousness, self-consciousness, and vulnerability following dependent individuals desperately seeks another relationship as soon as one ends (i.e. dependent persons are high in extraversion). Excessively dependent behavior may be seen in persons who have developed debilitating mental and physical conditions, such as agoraphobia, schizophrenia, severe injuries, or dementia. However, a diagnosis of DPD requires the presence of the dependent traits since late childhood or adolescence. One can diagnose the presence of a personality disorder at any age during a person's lifetime, but if (for example) a DPD diagnosis is given to a person at the age of 75, this presumes that the dependent behavior was evident since the age of approximately 18 (i.e., predates the onset of a co morbid mental or physical disorder). Differences in personality due to differing cultural norms should not be confused with the presence of a personality disorder. Cultural groups differ greatly in the degree of importance attached to deferent behavior, politeness, and passivity. The diagnosis of DPD requires that the dependent behavior result in clinically significant functional impairment or distress. Etiology and Pathology Insecure interpersonal attachment is central to the etiology and pathology of DPD. Insecure attachment and helplessness may be generated through a parent-child relationship, perhaps by a clinging parent or a continued infantilization during a time in which individuation and separation normally occurs. However, the combination of an anxious and/or inhibited temperament with inconsistent or overprotective parenting may also generate or exacerbate dependent personality traits (Maddux, 2005, p. 219). Unable to generate feelings of security and confidence for themselves, dependent persons may rely on a parental figure or significant other for constant reassurance of their worth. Eventually, persons with DPD may come to believe that their self-worth is defined by their importance to another person. Five-Factor Model Reformulation DPD is characterized by maladaptively high levels of agreeableness and the neuroticism facets of anxiousness, self-consciousness, and vulnerability. Persons with DPD

Neural System Development Essay Example | Topics and Well Written Essays - 750 words

Neural System Development - Essay Example (Gill, 2008). To understand neural development different experimental approaches are done in different model system. The distinction between inherited genetic code (genotype) and the corresponding organism (phenotype) is the cornerstone of biology. Genotype is the one that is inherited from the parents. The complete individual that is formed according to the instructions specified in the genotype is the phenotype. One of the model is the simple genetic encoding, direct genotype-phenotype mapping. Deciding on how to encode the network in the genotype that suitable for the application of the genetic operators is important to evolve neural networks. To be able for an individual at the level of the genotype assumes the form of a string of identical elements; phenotypical characteristics are coded in a uniform manner. The transformation of the genotype into the phenotypical network is called genotype-to-phenotype mapping. (Canglenosi, Nolfi, Parisi). One to one mapping has several drawbacks one of the m is scalability. The space to be searched evolutionary process increases exponentially with the size of the network (Kitano, 1990), because of the length of the genotype is proportional to the complexity of the corresponding phenotype. Another method using the genotype and the phenotype is the growing method. The genotype-to-phenotype process in nature is not only an abstract mapping of information from genotype to phenotype but it is also a process of physical growth (growth in size and in physical structure).( Canglenosi, Nolfi, Parisi). By executing the inherited growing instruction the phenotype is progressively built. Below is the illustration of the development of an evolved neural network. The upper part is the growing and branching process of the axons. The lower part of the illustration is the resulting network after removal of nonconnecting branches and the elimination of isolated neurons and groups of interconnected neurons. Source: http://www.tech.plym.ac.uk/soc/staff/angelo/papers/cangelosi-in-bentley.pdf Cellular Encodings - In natural organisms folding in of the ectodermic tissue which forms the neural crest is the beginning of the development of the nervous system. This gives rise to the mature nervous system in succession of three phases: the genesis and proliferation of different classes of neurons by cellular duplication and differentiation, the migration of neurons toward their final destination, and the growth of neuritis (axons,dendrites). Several experimental approaches in modelling neural development are increasing. The above models are study focused by the paper written by Cangolosi, Nolfi, Parisi. Above models are only some of the studies done by several researchers. Reference: Cangelosi, Nolfi, Parisi, Artificial Life Models of Neural Development http://www.tech.plym.ac.uk/soc/staff/angelo/papers/cangelosi-in-bentley.pdf Kitano H. (1990). Designing neural networks using genetic

The Shifting Marketing Communications Model Marketing Essay

The Shifting Marketing Communications Model Marketing Essay Integrated marketing communication is a conceptual tool which aim for a marketing campaign, by a carefully coordinated apply to various communication disciplines. The combination of theses disciplines provide a clear, consistent and compelling message for the organisation and its product. Integration has always been an important successful attempt for the early organisation to bring a consistent message of all executable promotional tools during mid 20th century. The change in marketing communication landscape may result IMC become more and more difficult to achieve, owing to the various change in consumers, marketing strategies and communication technology. In this digital and wireless age, consumers are better informed and communicated ; The marketers realized the dramatic shifting from mass marketing to segmented marketing. The new program are developed for a closer customer relationship; New innovative technology gives more media channels that companies interact with the target audience. Meanwhile, customers are better in control of messages that they choose to send or receive. Over the past decades, the development of information technology has facilitated how people communicate. And the internet has played an important role in social media communication. Based on research, theres an increasing number of internet users. About 569million online users of 9.1% of the world population (2012). The number has increased to 2.27 billion by 2012, which is 33% of the world population. The expenditures rates over performance is under expectation compare to the past. Marketers are mostly challenged by the new digital media. They have to design a better strategy to build a marketing communicators with stronger effectiveness and higher efficiency. More narrowcasting is necessary to achieve the interactive IMC, which allows them keep track on their current and future customers for use of long- term interactive relationships. The internet environment joint the connection between consumer and the media. For instance, specialty magazines, cable television channels, video ga mes, e-mail and social internet. A study stated theres an increasing time spent (63%) on mobile websites and mobile devices compare to 2011. In addition, 43 % of people get access to the social media by smartphones, 16% of people interact using tablet. Among all the promotional profile from traditional advertising, mass media, direct marketing, internet marketing, social media to mobile marketing. thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s an increasing marketing trend towards à ¢Ã¢â€š ¬Ã…“more electronic and digitalà ¢Ã¢â€š ¬Ã‚ . Traditional media possibilities for billabong: Television, explores the brand image through vision, sound and motion. It has a wide coverage over mass-marketing. Television commercial is relatively low cost per exposure but high in absolute cost. It also limits audience selectivity. Billabong is a worldwide brand and it keep expanding the business into other country. Television commercial will be an efficient and effective strategy of market penetration where a company has low client base but strong financial base. Newspapers and magazines are practically flexible; timeliness; good local market coverage; brand credibility; costless. While it is limited by its short life; poor reproduction quality. Its still concern as an effective media for Billabong, as the company keep innovating new products to the market. Posted on a printed media is a cheaper way to deliver their product information to the customer regularly. Outdoor medium such as billboard and poster are advanced in its flexibility; repeatable exposure will help billabong to deliver a strong brand image; wide range of positional selectivity. But it also limited the creativity. Emergent media possibilities for billabong. emergent media is refers to Email, podcasts , digital audio/ media player, mobile communication device (e.g., smart phone) ,instant messaging, interactive web pages , and blogs. By research, the brand Billabong has its majority target audience aged from 12 to 35 years old. And it is a fact that this aging groups are spending more of their leisure time on internet surfing over interacting with traditional media. Hence theres more opportunities that the new media transmit the company image to its potential consumer. At the same time, company has more channels to collect their customer information or feedback instead of only relying on Public Relations Agency. A large company with several brands like Billabong could position itself after analyzing the data. And generate a more suitable promotional strategy to beat the competitors. Billabongs Facebook page was set up with assistance of maintaining a closer relationship with their royalty customer. Billabong get their free advertising spread through the social media at each time their post get linked. Youtube is a possible platform for Billabong to post their video or insert it as an ad to other video. The strate gy is costless and have a efficient spread. Statistics is calculated by Youtube for each individual video for further analysis. Billabongs website is also a profitable platform for advertising, it helps to engage with their email subscribers, so as to build a profitable relationship. Which has proven by a sales of $1.67 billion profit from its website in 2008-2009. Marketers need to ensure the advertising is highly relevant and targeted to their consumer. As people has different attitudes toward social ads. Recent surveyed found 33% people get annoyed when seeing ad on social media if there is no relevant to them, may concern as a waste of time. While 26% of people will have a positive attitude to see the ads posted by friends. Generally, a positive attitude(26%) will follow by an action of share at 15% and product purchasing at 14%. In consequence, advertising is generally aiming for inform, persuade and remind. Both traditional media and emergent media have possibilities for Billabongs advertising. The proper mix using of media would have a higher opportunities in success compare to single focused media. Markers still need to re-examine the media mix regularly as it appears to be shifting. For instance, mass-media costs are rising, audiences are shrinking due to the new electronic media appear. The best solution for them is to supplement the broadcasting traditional media with narrowcasting emergent media. In this case, Billabong will not only introduce their company world-wide, but also engage consumers more fully. Image corporation is important to a companys branding and identity. To achieve the brand uniqueness, company need to be carefully treat on its visual image, product consistency in market place and its identity in social media. Importance of visual image After the completely acquisition of Swedish brand Volvo by Chinese unknown brand Geely (2010). Volvo still keep the production line in Sweden and its original brand logo to maintain the image of Swedish made. They concern the brand image as core value of its company. Maintaining the image also hold the companys labor relations in this scenario. Coca- cola works hard to keep its corporate identity consistent. Its not only about keeping red logo and bottle form but also controlling its product quality at a consistent level. This works in many mind that the drink is from coca-cola not an individual brand product even it is labeling in a foreign language. In April 2009, Telstra launched a 3Rs social-media policy, in regard to Responsibility, Respect and Representation. Telstras employees are encouraged to use the social media as a part of work. They are also required to represent themselves as Telstra employees when introducing new service or products on their personal blog site. The strategy helps the company to achieve direct interaction with its current or future clients. Telstra is building up a brand image that they are well communicated to support the brand profile of leading global communication company.