Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker

Question: Discuss about the Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker. Answer: Selling of smart energy tracker Glow is a new technology product which helps the families to save their cost of living into Australian market. The provided product of Glow is combined with wireless sector in in-home units. The organization is selling an in-home unit product such as a smart energy tracker namely Glow for the home. The product is sold to the audience those are desire to monitor electricity usage and reduce the electricity waste and bills (Shih, Chen Chen, 2013). Due to advancement into internet technology, it drives people towards Internet of Things. Glow is connected to the Smartphone of people and smart home devices such as Amazon Echo or Google Home. With use of advanced technology and internet of things, the product can position into the Australian marketplace (Mathews et al., 2016). The role of the internet is to help in the marketing plan by increasing awareness of Glow, reaches to wider audiences, increases product sale and access to the customers through use of website. Development of a website A website is required for providing awareness of the smart energy tracker product to people so that they become know about its usage and features. The website provides an option for online selling of Glow products. A description of the app is provided into the website so that people can check for electricity usage from anywhere and anytime. The entire procedures and processes to use this product are described into the website (Armstrong et al., 2016). Now, the Glow requires an e-commerce website through which they can sell their products online. Now-a-days, people are not attached to buy goods online; therefore internet marketing is the best way to gain a profit and brand in Australian marketplace. Through internet marketing, the Glow can reduce cost of transportation, low operating cost and ability to track their product selling results. Marketing of the products online help to target the audiences based on demographics. The marketplace of IoT is expected to increase $3.7B by the ye ar 2020. It will gain a market growth of 32.6 percent. With help of IoT, it improves efficiency and accuracy of the product so that it will become more helpful for the audiences (Laudon Traver, 2013). People are connected with each other throughout connected devices in addition to appliances with the home. Glow application in-home unit sends of information which helps to optimize electricity usage for the customers. Procedures to create the website and sell the product online The Glow technology project is built by Kickstarter, it is a global community around creative projects. A website is created by selecting and registering a domain name that allow the audiences to find their site (Mathews et al., 2016). An internet merchant account is set up for processing the credit card payments and sending of money to the bank account of business. After that, simple e-commerce storefront is chosen for selling the smart energy tracker and required Paypal to pay the price of the product. Detailed description should be provided on the product with product images. The product business should purchase a SSL certificate for encrypting the personal information into the website (Gangeshwer, 2013). The benefits of e-commerce platform for the Glow product includes of greater customer services, checking for the attractive themes, tools as well as features of the smart energy tracker, good user interfaces and proper pricing. Ways to drive traffic to the website The way to drive traffic in the website is social media advertising. Through advertisement, the product attracts more visitors, builds a brand and gets the website in front of people. The best way to increase traffic of the website is to use of social media channels in order to promote the content of the product (Armstrong et al., 2016). Twitter, Google+, Facebook are the social media channels that help to promote the site in personalized search result. A proper headline should require providing on the product content so that the audiences can more attached towards Glow technology (Fritz, 2013). There is an increment of number of pages to the website that rank into important keyword terms. The website developer should look at new category pages, new blog posts and add attractive contents such as visual in order to target the specific keywords. The website should also create of online courses for the audiences so that people can target around user requirements as well as particular ke yword phrases. 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