Sunday, May 24, 2020

Animal Research Unethical But Beneficial - 1191 Words

Animal Research: Unethical but Beneficial Animals have provided us with different advantages such as food, shelter, clothing and many more domestic uses. Honestly, humans shouldn’t be able to survive without animals. One of the most important advantages of animals is that they are being used in research in order to test new medicines and effects of medicines on different diseases. Testing new medicines on animals to save human life is unavoidable because testing on animals warns us in advance about the dangers of unknown diseases coming up. Scientists have argued for decades about whether the use of animals in research is ethical or not. I will say it is unethical, but useful. Animal research benefits the all of humanity. We can call it unethical, but we should not make illegal. Also we do other unethical and illegal things that are dangerous to animals and other humans, which involves hunting animals for fun, we can say that using animals for research is a beneficial unethical thing to do. Using animals for research benefits humanity and prevents humans from dangerous diseases caused by many microscopic organisms. The European Molecular Biology Organization published the article of Simon Festing and Robin Wilkinson, their article explains the benefits world is getting because of the animal research. They also explained the ethical issues about which the U.K has been debating. Animal research had a vital role in many scientific and medical advances of the past century andShow MoreRelatedThe Ongoing Issue of Animal Cruelty, Abuse, and Animal Testing1078 Words   |  4 PagesAnimal cruelty is an ongoing issue in today’s society. When we listen to the news and hear about these animals being starved, beaten, and treated poorly our hearts drop and we get a lump in our throat holding back the tears. We see these animals suffer, we see the pain in their eyes begging for our help, we want to put an end to this but we fail to see the bigger picture. Animal cruelty is a more severe and extreme than we think it is. Animal cruelty just is not owners beating their pets. AnimalRead MoreAnimals Like Us By Jonathan Safran Foer1744 Words   |  7 Pagesrelationship with non-human animals. This relationship has always benefitted the needs of humans, with little consideration for animals’ needs. Some animals are tortured for entertainment, some are butchered for food and others are taken from their habitat and family, and forced to be pets for humans. These are all examples of the ways humans have exploited animals for their own satisfaction. Hal Herzog’s essay â€Å"Animals Like Us† describes the complicated relationship that humans and animals have, and how difficultRead MoreHuman Primates : The Appropriate Subjects Of Biomedical Research Essay1539 Words   |  7 PagesEthics Muireann Quigley, in his article, â€Å"Non-Human primates: the appropriate subjects of biomedical research?† discusses the ethical issue of whether or not we should be using non-human primates in biomedical research. Throughout this article, Quigley raises the question is it ethical to perform testing on non-human primates? By looking at the accuracy of this testing, the type of research done, and the capacity of the subjects we can see that if the experiment is not ethical to perform on aRead MoreEssay on Animal Testing1383 Words   |  6 Pages Biology and Behavior Animal testing is not a problem in today’s society because it is beneficial to humans. It seems unethical to put animals through such pain and torture, but if we stopped it completely there would be a large amount of human lives lost. How could this be? The further advancements in medical and technological science is inevitable. Therefore, if the testing must be done to learn more about the brain and b ody, which species (animals or man) seems expendable for such testing. TheRead MoreThe Ethics Of Animal Experimentation927 Words   |  4 PagesFor centuries, the ethics of animal experimentation in the biomedical field have been questioned. The primary concern is whether the animals used in research outweigh the pain the animals endure. Animal rights activists will argue that there are new alternatives, which are more accurate than animal testing. The success of animal trials has continued the use by scientists within the medical field. Additionally, testing on animals eliminate harm to humans. The first Animal Cruelty Act was created inRead MoreEssay about The Necessities of Animal Experimentation1273 Words   |  6 PagesThe Necessities of Animal Experimentation Throughout my paper, I felt as though I was able to give a solid and fair representation of the opposing viewpoint on issue of animal testing. However, it was challenging because I strongly oppose animal testing. The rhetorical analysis played a role in this, because I was required to use the various rhetorical appeals to compose a strong argument. Using the appeals definitely helped in trying to persuade the reader to acknowledge the opposingRead MoreThe First Ever Demonstration Of Artificial Embryo Twinning1497 Words   |  6 Pagesother unacceptable practices and regulate research involving excess assisted reproductive technology embryos. Cloning was banned in response to community concerns, including ethicality of the uses of human embryos. Changes to this legislation came into effect in 2007, to allow therapeutic cloning due to the increase in research from other countries (National Health Medical Research Council - Australian Government, 2015). However, in contrast to humans, animals have always been legally allowed to beRead MoreAnimal Testing : Is It Ethical?994 Words   |  4 PagesAnimal Testing, is it Ethical? For centuries, the ethics of animal experimentation in the biomedical field have been questioned. Do the benefits of animals used in research outweigh the pain the animals endure? Animal rights activists will argue there are new alternatives that there are more accurate than animal testing. The success of trials on animals, has led to the continued use by scientists within the medical field. Additionally, testing on animals instead of humans puts humans out of harmsRead MoreArgumentative Essay On Animal Testing1485 Words   |  6 Pagesinhale toxic gases. This is just a couple examples of the pain and suffering animals go through while being experimented on. Experimentation can be defined as a process that performs a scientific procedure that usually takes place in the lab to dictate something. Animal experimentation is unethical because of the many terrible tests conducted, it’s cruel, animals are equivalent to humans, and it’s not necessary. Animal testing has been around for a long time. Going all the way back to 384 - 322Read MoreScience : The Quest For Knowledge Essay1216 Words   |  5 Pageshome, but one setting it is difficult to find them is the laboratory, where animals are placed after being isolated from their natural habitats and chemicals are developed by flavorists to make beef smell and taste like beef. Along with the application of ethics in testing methods, specifications of the outcomes of any technological advancements need to be addressed. Science is on the verge of a new beginning, an unethical beginning characterized by scientists designing the next big detonator to be

Monday, May 18, 2020

Bullying And Cyberbullying - Free Essay Example

Sample details Pages: 3 Words: 871 Downloads: 2 Date added: 2019/02/15 Category Society Essay Level High school Topics: Bullying Essay Cyber Bullying Essay Did you like this example? Bullying occurs on a regular basis in today’s society. A bully is defined as, â€Å"a blustering, quarrelsome, overbearing person who habitually badgers and intimidates smaller or weaker people (Slonje, R., Smith, P. (2008)).† Bullying is a form of aggression of intentional behavior that is carried out by individuals, or sometimes groups of people towards an individual who is seen as weaker in comparison to the bully. Don’t waste time! Our writers will create an original "Bullying And Cyberbullying" essay for you Create order Bullying is a systematic abuse of power. It does not matter what age a person is, bullying does not discriminate against anyone. Some types of bullying are obvious to spot while others can be harder to see. It is easy to see physical bullying because it can include hitting or kicking another person. Opposed to cyber bullying where it is far more difficult to spot, because it is done by using technology such as smart phones or on computers. Smart phone usage has increased and will continue to, causing cyberbullying to become more prevalent if it is not addressed. Although it might be hard to believe, cyberbullying can be just as harmful to someone as physical bullying. It has the potential of hurting one’s self-image, and in extreme cases it can lead to suicide. (Wang, J., Iannotti, R. J., Nansel, T. R. (2009)). Cyberbullying is mainly done on social media. Facebook prevails as the most frequently used social media platform on a weekly basis, but Instagram and Snapchat are slowly increasing in popularity (Cyberbullying Research Center. (2017, September 15)). Cyber bullying has become more present in today’s society. Because of the fast-growing technology industry, it has become harder to monitor and prevent. A survey of 84 students was conducted from two high schools in the United States. The students were between the ages of thirteen to eighteen years old. Over the last school year; 49% of the 84 students reported being electronically bullied victims. In addition, 21% reported being electronic bullies (Slonje, R., Smith, P. (2008). Cyberbullying can happen in multiple ways. There are many different types of cyberbullying behaviors such as, â€Å"flaming, harassment, outing and trickery, exclusion, impersonation, cyberstalking, and sexting (Giumetti, G. W., Kowalski, R. M. (n.d.)).† Because there are many different types of behaviors, this leads to multiple risk factors that are caused by bullying. For example, bullying can increase the risk for suicide. Cyberbullying is considered relentless, which increases the likelihood of anxiety and depression. Some states have chosen to prosecute citizens who bully for criminal harassment, which includes encouraging someone to kill themselves or commit suicide (StopBullying.gov. (n.d.). By being more aware of the rising issue, it can be easier to prevent future cyberbullying. Methods: For the purpose of this study, I will use a mixed methods approach. By combining both quantitative and qualitative methods it will allow the data to be strengthened by using both approaches. For example, the quantitative results will provide an over-all attitude of participants towards their knowledge of cyber bullying, while the qualitative results will allow the participants to provide their personal input on how cyberbullying as effected them or someone they know. Procedure: A survey of ten questions that should take no more than 30 minutes to complete will be made available to the willing participants. Each survey question will be designed on a scale ranging from â€Å"Strongly Disagree† at 1, to â€Å"Strongly Agree† at 5. Then there will be qualitative questions followed with a box below each question for participants to write their answers. The age demographic will be left open-ended so that participants could enter their age, rather than select from a category grouping. For example, instead of selected a category grouping of 18-25 years, the participant will simply enter their age in numbers. The questions on the quantitative study will be (1) Do you feel cyberbullying is an issue in your school/life? (2) Have you ever felt cyberbullied? (3) Have you ever cyberbullied anyone? (4) If you see someone being cyberbullied do you feel the need to stop it? (5) Do you feel social media applications (Facebook, Snapchat, ETC.) are harmful to people’s self-esteem? (6) Do you feel well informed about what to do if you see someone being cyberbullied online? (7) Have you ever been peer pressured into anything by someone? (8) Do you know who you could report to if you see someone being cyberbullied? (9) Do you feel comfortable reporting to at least one person about cyberbullying? (10) If you see someone being cyberbullied would do you feel the need to report it? On the qualitative portion of the study I will ask (1) What would you define cyberbullying as? (2) If you have seen cyberbullying what did you do/not do in the situation? (3) If you didnt report it, and were cyberbullied, why didnt you report it? (4) How often do you think cyberbullying happens? (5) What would you do if you noticed someone being bullied in school or online? Conclusion: From the results from the different methods, we would be able to see how much cyberbullying is present in the students’ lives. Because of the fast-growing technology in our society, cyberbullying is considered a â€Å"newer† type of bullying. Because it is new, there is not as much research done on the topic. By having more research done, officials might be able to prevent the event from escalating and raise awareness of this in schools.

Wednesday, May 13, 2020

Disneys Strategic Initiative Paper - 1708 Words

Disney s Ethic and Compliance Paper Jennifer Banks-Milbry, William Coon, Shedrick Daniels, Gene Daughtry, Don Thomas, Victor Williams FIN/370 February 28, 2011 Troy Mahone Disney s Ethic and Compliance Paper Introduction The Walt Disney Company, better known as Disney, represents a premier name in family entertainment worldwide (The Walt Disney Company, 2011). Since the company 1923 beginnings, Disney has become a company with a worldwide market capitalization of more than 82 billion dollars (Google, 2011). Disney is a business that operates in four business segment, consumer products, studio entertainment, media networks, and resort and theme parks. Disney executives have made ethics and compliance a top†¦show more content†¦Walk Disney Company provides reports to the Securities Exchange Commission. The reports consist of internal disclosure, technology, independent accounting auditors, and internal control over financial reporting. SEC Independent Accounting Audit is the tool in which the SEC can ensure that companies are complying with the regulations that it has mandated. Investment businesses consider regular audits as routine events. As such, any investment adviser will consider an SEC Accounting Audit as ultimately inevitable. Therefore, SEC compliance is a critical element of any firm’s daily operations, since a negative audit may result in deficiency. The SEC requires the technology of Walk Disney to submit all interactive data files. These data files should line up with Rule 405 of Regulation S-T. The Disney website has a listing of SEC report forms such as S-4, 425, S-8, 11-K, 8-K, 10-Q, and 10-K statements (Google, 2007). Walk Disney Company requires signatures from the senior management only, for the Internal Disclosure Policy. The senior management consists of the CFO, President, Internal Counsel, and Managing VP. The member’s responsibility requires them to conduct correct filing procedures, and communicate information to other stakeholders of Disney’s management. AnotherShow MoreRelatedDisney Strategic Planning Initiative1317 Words   |  6 Pageschance on growth and return. Strategically the initiative would be to build a relationship between three solid areas; sell the strategic need first, operational development, and financial planning. Our team paper will illustrate a strategic initiative for the Disney organization as well as identify an initiative discussed in Disney’s Annual Report. The focus will look at how the initiative affects Disney’s financial planning and explain how the initiative can affect the costs as well as sales withinRead MoreDisney S trategic Initiative Paper1214 Words   |  5 PagesDisney Strategic Initiative Paper Tammy Adams, Kecia Darnell, Chelsea Hensley, Elizabeth Munns, and Zameika Williams University of Phoenix FIN 370 Professor Stephen Beadnell October 18, 2010 Strategic Initiative Paper Introduction This paper will address the strategic and financial planning associated with the operations of Disney. In addition, the paper will show the correlation between strategic and financial planning. The impact of the organization’s initiative costs, sales, and associatedRead MoreKey Source Of Consumer Value For Disney s Offerings Essay1891 Words   |  8 PagesContent: Contents Content 2 Part A: Question 1: 3 Which strategic action Disney took in terms of consumer focused initiative? Give Examples. 3 Question 2 4 Key source: 4 What do you view to be a key source of consumer value for Disney’s offerings? 4 PART B: 5 Question 3: 5 Part C: 6 Question 4: 6 Question 5 7 Example 1 7 Example: 2 8 Biography 9 â€Æ' Part A: Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give Examples. The Walt Disney Company is one of theRead More Walt Disney Company Essay4270 Words   |  18 Pagesand analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a human technology-intensive company, this paper seeks to understand how Disney was able to leverage its resources to create a competitive advantage. As an important aspect of its operations, relevant management issues are reviewed to see how it has affected the company’s global expansion strategyRead MoreHong Kong Disney Land Market Segmentation, Target Marketing, Positioning, And Consumer Research Essay2985 Words   |  12 PagesThis Assignment is to know about Hong Kong Disney Land Market Segmentation , Target Marketing, Positioning and Consumer research by justifying the answers for the below questions. Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give Examples. Hong Kong’s recent reinstatement as the world’s freest economy1 reconfirmed its claim as a central hub for international business travelers. Its exceptional shopping and fine dining opportunities also make it a majorRead Morewalt disney swot3058 Words   |  13 PagesTHREATS ............................................................................................... 18 CURRENT STRATEGIES .............................................................................................................. 19 14. STRATEGIC POSITION ................................................................................................ 19 15. PROPOSED STRATEGIES ............................................................................................. 21 16. SelectionRead MoreConsumer Focused Initiative : Strategic Action Disney Essay1739 Words   |  7 Pages 5/11/2015 Assessment-1 â€Æ' Part-A 1. Consumer focused initiative: Which strategic action Disney took in terms of consumer focused initiative? Examples. Hong Kong Disneyland, The fifth theme park globally, was created to service the Hong Kong market, but more strategically to reach rapidly growing Chinese market Economists predicts a 25.2% rise in Chinese market. To get more initiative from public it strategically implemented following: 1. Hong Kong Disney land is locatedRead MoreStrategic Action Disney s Concept Of Consumer Focused Initiative2263 Words   |  10 PagesPart - A Question 1. Which strategic action Disney took in terms of consumer focused initiative? Give examples. Disney had global recognition and an association with fun and family, but senior managers and strategists now understood that they need to truly understand the cultures of their host nations. They see that consumer always attract with their culture oriented place. Because in case study we see that in most of the Disneyland they try to focus as per the area or their cultural values. SoRead MoreCorporate Communications - the Case of the Walt Disney Company13529 Words   |  55 Pages........................................................ 38 4.3 Theory of Effective CSR Communication ......................................................................... 39 4.4 Disney’s Environmental Goals ......................................................................................... 40 4.5 Disney’s Way of Communicating CSR .............................................................................. 40 4.6 Zero Waste.............................................................Read MoreStrategic Action Disney s International Business Essay3015 Words   |  13 PagesMEETS FENG SHUI, SUPERSTITION AND NUMEROLOGY Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give Example Disney has launched its theme parks in three international markets (Tokyo, Paris, and Hong Kong). In the Disney’s globalization strategies, they have got one lucky success in Japan, one fail in France and additional success in Hong Kong after failure in France. In which country Disney’s international business is success? In which country is failure? Let’s

Wednesday, May 6, 2020

Rights of Women and Children - 1162 Words

Mackenzie Dunham Dunham 1 2/12/13 Period 5 Rights of Women and Children Around the world, women and children aren’t able to have the same basic rights as men. Unfortunately, the problem of inequality is broader. Inequality is often extreme against women and is part of their daily lives. Inequality is often justified by men as part of their culture or religion. Women and children face brutal situations each day. Harsh acts like child labor, slavery, forced marriage, and prostitution are suffered by millions. Child labor is full-time employment of children who are under the minimum legal age. Throughout the world, an estimated number of 218 million children were working in 2006. Children are bought and sold, forced into prostitution or†¦show more content†¦Developed countries are countries that are fully developed. Developed countries are also affected by the problem of unequal rights. But these acts occur less than they do in developing countries. For example, child labor, prostitution, and other horrible acts occur in developed countries too. They might not be as horrible as they are in less developed countries because fully developed countries have better securities to stop the acts. But in most countries the economy is bad and it is getting harder to earn money or even have a job. This leads to families feeling like they have no other choice but to become a prostitute, or make their child work. The United Nations is working to stop the problem of unequal rights on women and children. UN-WOMEN (United Nations Entity for Gender Equality and the Empowerment of Women) works to support gender equality across a lot of issues related to human rights and human development. UNICEF (United Nations International Childrens Emergency Fund) works to help build a world where the rights of every child are realized. Both organizations travel the world helping women and children. UNICEF helps by feeding children, giving children vaccinations, giving them an education, protect children from violence and other helpful acts. UN Women works with the government and non-governmental partners to help them get new policies, laws, services and resources to move towards equality. Bosnia is a developing countryShow MoreRelated Artificial Insemination and the Rights of Women, Men, and Children2434 Words   |  10 PagesWomen have adamantly battled for political and social reproductive rights since, in particular artificial insemination, have become mainstream phenomena in the recent decade with a focus on rights of women. In fact, doctors have experimented with the procedure for nearly a century. However, with the women ¹s liberation movement of the 1970s, physician-assisted and self-insemination has become more and more popular among heterosexual career women and lesbians. The Origins of Artificial InseminationRead MoreWomen s Rights Of Women1265 Words   |  6 Pagesstands in the way of women being equal to men? Journalist Carlin Flora suggests the following, â€Å"While not all claims to humanity are universal and no one context, culture or continent can truly represent all peoples, the following three examples from very different contexts, cultures and continents show that some violations of women’s human rights are universal. In particular, it is still the case the world over that a woman’s reproductive rights, which impact on her right to life, are still seenRead MoreThe Incompatibilities Of Women . A Lot Of Things Have Changed1245 Words   |  5 PagesThe Incompatibilities of Women A lot of things have changed for women over the centuries in context of politics and family beliefs. There were many negative aspects on how women were viewed and treated in the nineteenth century. Several of these circumstances are addressed in an article printed by the Encyclopedia of the United States called â€Å"Women†. Although men would argue that their actions were fair and realistic because of the logic that men had successfully, physically and financially tookRead MoreEssay Reproductive Rights856 Words   |  4 PagesReproductive Rights Women’s reproductive rights are a global issue in today’s world. Women have to fight to have the right to regulate their own bodies and reproductive choices, although in some countries their voices are ignored. Abortion, sterilization, contraceptives, and family planning services all encompass this global issue of women’s reproductive rights. In India, women are being manipulated to stop having children after their second birth. Officials claim that by regulating populationRead MoreProstitution of Minors1435 Words   |  6 Pagesnotice because it may not concern us, and it is difficult to act when something does not affect us in any way. It affects you if you have children or nieces who are under age right now selling themselves to help out their families who are in need of money. What would you do right then to help them get out of that situation? Thats whats going on in Europe right now when you visit, is the same thing that is happening in Mexico. There are many young girls selling themselves because they have to workRead MoreProblems Facing Incarcerated Women Essay1605 Words   |  7 PagesFor the past centuries, women have been fighting for their rights, from their right to vote to equal rights in the workplace. Women resistance is the act of opposing those in power, so women can have a voice in the world. Women in prison are often overlooked. In the 1970s, the women prisoners’ rights movement began, and it is still going on today. The number of incarcerated females is rapidly growing compared to men. According to Victoria Law, a prison rights activist, she stated that the percentageRead MoreWomen s Suffrage And The Suffrage Movement Essay1492 Words   |  6 Pagesabout? The Women’s Suffrage Movement is about the struggle for women to have equal rights as men such as vote, and run for office.What about the leaders of the suffrage? The most well known women’s rights activists were Susan B. Anthony, and Elizabeth C. Stanton. Does anyone know what amendment gave women the right to vote? The nineteenth amendment. The nineteenth amendment to the United States forbids any US citizen to be denied the right to vote based on sex. Who knows one of the first bills ObamaRead MoreWhats going on in india?1397 Words   |  6 Pageshave our basic human rights violated. Nor will many of us every really understand. In India, their citizens are suffering from many different types of violations. For instance, people are being tortured. Women are being raped and single handedly being deprived of their rights. Many women are being kidnapped, raped, tortured and some even end up being killed. Its very eye opening when you find out about these types of things because we never hear about these issues. Children in India are also facingRead MoreArab Women Experience Discrimination1317 Words   |  5 PagesArab women are always being criticized by other societies as if they are slaves or servants. Actually, this perspective does not prevail on all Arab women as it depends on their social class and their level of education too. It is true that a high percentage of Arab women are treated by men or by their countries’ government with inequality, unlike men. I completely agree that some of them are experiencing discrimination, although few improvements had occurred sin ce the past decades. Some of thisRead MoreIn the mid-1800s to early 1900, females had it difficult. There was a big differentiation in the1000 Words   |  4 Pagesexceptions. Women were not permitted to vote until 1920. They were always considered as a support and company only. But now time has changed drastically where many values, thoughts, and beliefs, which were once obligatory, have now been thrown out of the window. Women struggled hard and extensively over the years to earn the respect they have these days. Through fights, failure, pain, they reached their purpose of individuality and freedom. After all this, women’s right has been shown. Women’s rights are

Describe Two Opposite People Free Essays

Describe two opposite people In the small community of Culmersville there are only two adults that I could spend time with and never be bored. One of which was a kind lady by the name of Ms. Kelly and the other was the funniest man in the world by the name of Mr. We will write a custom essay sample on Describe Two Opposite People or any similar topic only for you Order Now King. Ms. Kelly is a kind person. She always teaches me to help those people who are in need and she also never got tired of helping others. For example, one of my friend’s family financial situation wasn’t so good and therefore Ms. Kelly buys him breakfast almost every morning. She hopes that he will not feel hungry during the school time and knows it can help him to concentrate in his studies. Ms. Kelly is also a sympathetic lady. Although she was not high-educated, she always teaches her kids and me to help other people. During weekends she would visit the Children’s Hostel and help the workers to teach and feed the children. She also always invites me and my family to be a volunteer and join her to do social works. On the other hand Mr. King was the complete opposite. He was an electrician and one of the most selfish people I knew. Mr. King would have two bottles of water and would rather throw a bottle of water in the garbage or put it in his car before he would give it to you. But yet I found Mr. King to be a funny man and spent lots of time with him playing dominoes. I had the best relationship with Mr. King in Culmersville. This probably was because I never asked him for anything. But Ms. Kelly and Mr. King was the worst of friends. I would call them enemies. All of this started when Ms. Kelly asked Mr. King to donate some of his funds to the Children’s Hostel. Mr. King could have told her a simple ‘no’ but he loudly told Ms. King, ‘if you don’t get off my property talking foolishness about donating money I would throw you off myself’. This was where the commotion started. Ms. Kelly then asked, ‘Do you call homeless children foolishness? ’ Mr. King then said, ‘The children aren’t the foolishness. You are. ‘Mr. King then slammed the door in Ms. Kelly’s face like she was coming to rob his house. Ever since this day every time Ms. Kelly sees Mr. King she would start pointing fingers at him telling people he hate homeless children and unfortunate people. These are the two people that thought me that people with opposite personalities would never be able to be together. But, although Ms. Kelly and Mr. King are two completely opposite people I enjoy being with either of them. How to cite Describe Two Opposite People, Papers

Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker

Question: Discuss about the Use Of Internet Into Marketing Plan Of Glow A Smart Energy Tracker. Answer: Selling of smart energy tracker Glow is a new technology product which helps the families to save their cost of living into Australian market. The provided product of Glow is combined with wireless sector in in-home units. The organization is selling an in-home unit product such as a smart energy tracker namely Glow for the home. The product is sold to the audience those are desire to monitor electricity usage and reduce the electricity waste and bills (Shih, Chen Chen, 2013). Due to advancement into internet technology, it drives people towards Internet of Things. Glow is connected to the Smartphone of people and smart home devices such as Amazon Echo or Google Home. With use of advanced technology and internet of things, the product can position into the Australian marketplace (Mathews et al., 2016). The role of the internet is to help in the marketing plan by increasing awareness of Glow, reaches to wider audiences, increases product sale and access to the customers through use of website. Development of a website A website is required for providing awareness of the smart energy tracker product to people so that they become know about its usage and features. The website provides an option for online selling of Glow products. A description of the app is provided into the website so that people can check for electricity usage from anywhere and anytime. The entire procedures and processes to use this product are described into the website (Armstrong et al., 2016). Now, the Glow requires an e-commerce website through which they can sell their products online. Now-a-days, people are not attached to buy goods online; therefore internet marketing is the best way to gain a profit and brand in Australian marketplace. Through internet marketing, the Glow can reduce cost of transportation, low operating cost and ability to track their product selling results. Marketing of the products online help to target the audiences based on demographics. The marketplace of IoT is expected to increase $3.7B by the ye ar 2020. It will gain a market growth of 32.6 percent. With help of IoT, it improves efficiency and accuracy of the product so that it will become more helpful for the audiences (Laudon Traver, 2013). People are connected with each other throughout connected devices in addition to appliances with the home. Glow application in-home unit sends of information which helps to optimize electricity usage for the customers. Procedures to create the website and sell the product online The Glow technology project is built by Kickstarter, it is a global community around creative projects. A website is created by selecting and registering a domain name that allow the audiences to find their site (Mathews et al., 2016). An internet merchant account is set up for processing the credit card payments and sending of money to the bank account of business. After that, simple e-commerce storefront is chosen for selling the smart energy tracker and required Paypal to pay the price of the product. Detailed description should be provided on the product with product images. The product business should purchase a SSL certificate for encrypting the personal information into the website (Gangeshwer, 2013). The benefits of e-commerce platform for the Glow product includes of greater customer services, checking for the attractive themes, tools as well as features of the smart energy tracker, good user interfaces and proper pricing. Ways to drive traffic to the website The way to drive traffic in the website is social media advertising. Through advertisement, the product attracts more visitors, builds a brand and gets the website in front of people. The best way to increase traffic of the website is to use of social media channels in order to promote the content of the product (Armstrong et al., 2016). Twitter, Google+, Facebook are the social media channels that help to promote the site in personalized search result. A proper headline should require providing on the product content so that the audiences can more attached towards Glow technology (Fritz, 2013). There is an increment of number of pages to the website that rank into important keyword terms. The website developer should look at new category pages, new blog posts and add attractive contents such as visual in order to target the specific keywords. The website should also create of online courses for the audiences so that people can target around user requirements as well as particular ke yword phrases. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Fritz, W. (2013).Internet-Marketing und Electronic Commerce: GrundlagenRahmenbedingungenInstrumente. Springer-Verlag. Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian context.International Journal of u-and e-Service, Science and Technology,6(6), 187-194. Laudon, K. C., Traver, C. G. (2013).E-commerce. Pearson. Mathews, S., Bianchi, C., Perks, K. J., Healy, M., Wickramasekera, R. (2016). Internet marketing capabilities and international market growth.International Business Review,25(4), 820-830. Shih, B. Y., Chen, C. Y., Chen, Z. S. (2013). Retracted: an empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), 528-540.

Sunday, May 3, 2020

Applying Nursing Theory to a Practice Problem free essay sample

Shared governance is having staff involved with making decisions related to unit operations. Staff looks at professional practice, staff development and orientation, quality improvement initiatives, and research. We created a three tiered governance model that included a unit council, specialty senate, and nursing congress. This model was implemented; however some units and departments had more success than others. Four years later, I was asked to gather a group of clinicians across the organization to look at how we could enhance the governance model to be an interdisciplinary model. We included clinicians from respiratory therapy, dietetics, clinical therapies, case management and discharge planning, pastoral care, lab and radiology services, pharmacy, and advanced practice nurses. This model was also implemented with varying levels of success. Prior to each implementation, and annually thereafter, the organization provided education to the staff leaders of these unit councils and specialty senates. Educational material varied from year to year, but included how to run a meeting, how to create an agenda, conflict resolution, change management, etc. Teams were included when planning the annual educational sessions. The practice problem I would like to review is how managers lead in a shared governance environment. I feel that it has been difficult for some managers to give up control of making all the decisions on their units. When looking at the units that are successful in the shared governance model, the manager’s leadership style adapted to this model and they were supportive of their staff becoming empowered to make decisions related to their unit operations. Changing eadership styles and / or decision making styles is an important step for managers to be successful when implementing a shared governance model. Managers need to learn how to transition from an autocratic leader to a democratic leader. The manager’s learning curve is as steep, if not steeper, than the staff learning curve. (Brooks) I have read through the literature to identify a nursing theory to guide me in developing strategies to look at this problem, however at this point, I do not have an exact theory to use. I am looking at a borrowed theory that supports shared leadership and staff empowerment and motivation. An organizational and work theory or a systems theory may be an option as well. Application of a Middle Range Theory to Problem As I continued my search for a theory to guide the development of strategies for managing in a shared governance model, I found a middle range nursing theory, Theory of Interpersonal Relations, by Hildegard Peplau. This theory is also known as Psychodynamic Nursing, which is the understanding of one’s own behavior, (Current Nursing). Peplau was the first published nursing theorist since Florence Nightingale. Peplau was born and raised in Pennsylvania. She began her career in nursing in 1931 and worked as a staff nurse in Pennsylvania and later in New York City. She then became a school nurse at Bennington College in Vermont where she earned a bachelor’s degree in Interpersonal Psychology in 1943. Pepau worked in a private psychiatric facility where she studied psychological issues with Erich Fromm, Frieda Fromm-Reichmann, and Harry Stack Sullivan. Peplau’s work was largely focused on extending Sullivan’s interpersonal theory for use in nursing practice. (Forchuk) Her career continued into the military where she was stationed in England working with British and American psychiatrists. After the war, Peplau worked to reshape the mental health system in the United States through the passage of the National Mental Health Act of 1946. Peplau was an educator, public speaker and trainer. She is known for her writing, workshops and seminars on interviewing techniques, interpersonal concepts, and group therapy in psychiatric hospitals. Peplau believed that the nurse-client relationship was the foundation of nursing practice. Peplau’s theory focuses on the interpersonal processes and therapeutic relationships that develop between the nurse and the client. This theory stresses the importance of the nurse’s ability to understand their own behavior to help others. Peplau developed four phases of the nurse-client relationship. These phases can be linked to the nursing process. 1) Orientation (Assessment) – problem defining phase. The client seeks assistance, asks questions, and shares needs and past experiences (data collection). The nurse responds and helps identify concerns and available resources and services. 2) Identification (Planning) – both the nurse and the client have factors that influence their relationship. These include values, culture and beliefs, past experiences, expectations, and preconceived ideas. The end result is mutually setting goals. 3) Exploitation phase (Implementation) – problem solving, client feels part of the solution, client and nurse explore and understand the underlying problem, plans initiated. 4) Resolution phase (Evaluation) – problem resolved, relationship is terminated. This theory was applied to a client that had a diagnosis of intervertebral disc prolapse. The client was in severe pain. 1) Orientation phase; the client was initially reluctant to talk due to her pain. 2) Identification phase; the client expresses the need to get relief from pain. The nurse educates the client on the pain scale to measure pain. 3) Exploitation phase; client informs nurse that there is relief from pain when she is in the supine position. 4) Resolution phase – client’s pain was reduced and tolerable. To apply this theory to managing in a shared governance organization, I will define the nurse as the manager, and the client as the unit staff. The organization has asked all managers to improve their patient satisfaction scores in the next fiscal year. The manager will use the unit council (shared governance structure) to assist with this goal. 1) Orientation phase – the manager shares the organization goal of improving patient satisfaction scores and shares current patient satisfaction scores and patient comments with the unit council. The unit staff asks questions, share past experiences, and seek resources to assist with gathering data. The manager and unit staff discuss bias and limitations of the unit council. Roles of the unit council and the manager are defined. 2) Identification phase – the manager and unit council set a mutually acceptable goal for this project. This will include a timeline for the project and a communication plan. 3) Exploitation phase – Unit council has identified an action plan for improving patient satisfaction. The action plan has been communicated and agreed upon by the manager. Education has been completed with the unit staff and the action plan is implemented. 4) Resolution Phase – patient satisfaction scores are reviewed. Action plans are adjusted and reinforced as needed to meet the improved patient satisfaction goal. I believe this theory can assist the manager in releasing â€Å"control† over a project. By using these steps, the manager and unit council can have mutually agreed upon goals, a timeline for implementation, and a communication plan. Shared governance has proven that when staff implements changes and educate their peers, there is increased accountability within the unit to adhere to the changes. It is important to be successful as organizations are implementing a shared governance model to build trust between the staff and the managers. Application of Borrowed Theory to Problem Rosabeth Moss Kanter created a structured theory on organizational empowerment that managers can utilize to improve success when implementing a shared governance model. This theory is a social change process and a borrowed theory for nursing. Kanter was born and raised in Cleveland, Ohio. She studied sociology and English literature at Bryn Mawr College then continued her education at the University of Michigan where she received her MA and PhD in sociology. Her training in sociology influenced her thinking and subsequent research in business. She is currently a tenured professor of business at Harvard University. Kanter’s empowerment theory has five concepts that if implemented in the work environment will guide staff in being empowered. The first concept is opportunity. Staff needs to have the ability for growth, mobility and the chance to increase their knowledge and skills. This can be accomplished by offering educational sessions, allowing staff to plan educational sessions for the department, and providing opportunities to learn. The second, third and fourth concepts are the structure of power, access to resources, and access to information. The staff needs to have access to resources, information, and support within the organization to get the job completed. In shared governance, typically there is a liaison that is invited to the unit council meetings. This liaison’s role is to provide guidance to the team so they have the necessary information, resources, data, supplies, personnel, etc. to develop action plans and make decisions. The final concept is support, (Nedd). The teams need to receive feedback from their peers, liaison, and supervisors to enhance their effectiveness and development. Open communication between the team and administration is very important to be successful. Kanter’s theory has had many applications within the health care environment. One study linked structural empowerment to factors identified as important to retaining nurses, including job satisfaction, (Laschinger, 2003). Massachusetts General Hospital applied this theory to demonstrate how active participation on a Collaborative Governance committee can promote empowerment, along with enthusiasm and confidence, while implementing the committee’s mission. Staff from Massachusetts General Hospital shared that since the implementation of shared governance; they feel dedication and excitement in their jobs. The committees have made a positive impact on their careers, (Larkin, 2008). As with the middle theory, I believe this theory can assist the manager in releasing â€Å"control† and empowering the staff to be successful in a shared governance model. Applying the five concepts of Kanter’s borrowed theory of organizational empowerment, the manager will have a structure to support themselves as well as the unit council. I will use the same situation of improving patient satisfaction scores to demonstrate this theory. 1) Opportunity – the manager will share the organizational goal of improving patient satisfaction scores with the unit council. 3) Access to resources and information – the unit council receives current patient satisfaction scores and patient comments from the manager. The unit council asks clarifying questions, shares past experiences and gathers additional information and resources as needed. 4) Structure of Power – the manager and unit council define their roles and develop mutually agreed upon goals and timelin es. 5) Support – the manager is available to assist the unit council as needed. The unit council develops a plan to improve patient satisfaction scores. This includes actions, implementation plans, monitoring for staff compliance of the action plan and the evaluation process. The plan is reviewed with the manager prior to implementation. Through the partnership with the manager, the unit council receives feedback from the manager on the action plan. Modifications to the plan may be made, but the unit council will decide if there will be changes to the plan based on the manager’s feedback. Education is completed with the unit staff and the action plan is implemented. The manager provides updated data on patient satisfaction scores throughout the process and the unit council reinforces and/or adjusts the action plans as needed. The unit staff is responsible for monitoring the actions of their peers and holding each other accountable during and after implementation. Staff can coach one another when opportunities arise to improve interactions and manage expectations of the patient and family. By incorporating these concepts, the manager and staff can create a work environment that is trusting, respectful and successful in a shared governance structure. In addition to the five concepts above, Kanter has identified four guiding principles that can be adapted in order to have a successful shared governance model in an organization. These principles are: Equity, Ownership, Partnership, and Accountability. The manager and unit council must have mutually agreed upon goals, equity. The unit council understands that their success with improving patient satisfaction scores reflects on the organization, ownership. When the staff and the manager respect one another, effectively communicate and collaborate, they will be partners in this process. Finally, both the manager and staff need to be accountable for the success of this project. (Larkin, 2008) Conclusion I believe that both theories, Peplau and Kanter, can be used simultaneously to assist the manager in implementing a shared governance model on the unit. As previously stated, by incorporating these concepts and principles, the manager and staff will be able to define goals, define the roles of the team members, create a communication plan and a timeline for implementation and be successful in implementing a plan to improve patient satisfaction scores or other projects on the unit. When staff is involved with decisions that impact their work environment and the organization, there is increased success within the unit resulting in improved staff satisfaction scores as well as improved retention of the existing staff. Care must be taken that the manager does not get too involved with the unit council. Staff may feel intimidated and not speak up in meetings if the manager is present. One way to overcome this is to have a liaison attend the meetings that can assist the team with resources, additional information, etc. This liaison can guide the team through the complexities of an organization, but is a silent partner during the meetings. The liaison can be used in both theories. The manager must also try not to influence the unit council with how they would like to make changes. The manager is there to support the team, not tell the team what to do. This can be very difficult, but if the team and manager have developed a respectful, trusting relationship, everyone should be able to provide feedback without a negative impact on the process. I firmly believe that with the changes in manager roles in the healthcare setting, staff needs to be involved with the practice and operations on the unit. Managers are no longer working on the units and don’t manage the unit day to day operations as they did in the past. In addition, as shared governance grows and develops within the organization, staff can be mentored by the manager or liaison to look at an evidenced base practice model to improve unit and organizational operations and clinical practice. References Anthony, Mary K. (2004). Shared Governance Models: The Theory, Practice, and Evidence.